KIC FM broadcasts to a potential audience of over 250,000 people across Wolverhampton. We broadcast online too, which means we reach many more people across the Black Country, West Midlands, and the entire UK!

Why advertise with KICfm?

Radio Reaches Your Customers
KIC reaches a large part of our community, our target audiences are 13-30year olds – however you will find their parents and relatives will also be listening. Radio is consumed at home in the car and at work and can be heard 24 hours day: radio is part of people's daily life.

Radio Is Informative
People listen to KIC for news, sport, weather and local travel information, therefore KIC is a credible source for information and therefore our listeners are more likely to believe the selling points of your commercials, than any other Media.

Time Of Day
KIC becomes part of our listener’s routine. Radio controls a large part of the "media day", it also covers the key times just before people go to work and just before they go shopping or so on. Radio is seen as a daily medium that is very much in the real world and one that is very much part of a listener's routine.

Intrusiveness
Radio commercials arrive unannounced and listeners are a "captive audience". Research shows that people don't avoid radio commercials in the same way that they zap TV commercials or simply ignore the newspaper ads. Your time in front of the audience is guaranteed.

Radio Is Personal
Radio talks to your future customers personally. You will share in the one-to-one relationship and trust between the Presenter and the listener and this will make your potential customers more receptive to your message.

Access
Radio advertising gives you access to people in the bedroom, bathroom, kitchen, car, office and more.

Share Of Voice
Radio is called a "frequency medium". Repetition builds reputation. In many product fields, radio offers a great opportunity for advertisers to try and dominate the medium and build a brand.

Fast Turnaround
Radio commercials can be written, produced and aired in a few days - even in a few hours.

Radio Advertising gets your message to more customers more often and more immediately than any other medium. But Advertising isn't the only way to reach people over the airwaves? Sponsorship and promotional activity can be even more powerful and exciting.


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